Our History

1993

Sim Leisure was established and developed a strong reputation in the water park industry for start-ups and management consultancy.

1998

Sim Leisure expanded into international markets further strengthening market position.

2004

Sim Leisure set up its first remote office in Bahrain to take the lead on two large water parks.

2007

Due to strong market demand, another office was established in the Gulf region, this time in Abu Dhabi, United Arab Emirates.

2010

Tender awarded in Penang, Malaysia to build and operate a world-class theme park with a focus on environmental impact. ESCAPE was born.

2012

Sim Leisure designed, built and operated ESCAPE Theme Park Phase 1 - Adventureplay in Penang, Malaysia.

2013

Further adding to the services offered to the leisure and entertainment market, Sim Leisure Design is established in Dubai, United Arab Emirates.

2014

Growing year on year, Sim Leisure is selected as the preferred thematic contractor for a number of high profile clients.

2015

The exponential growth of tourist based attractions being built in the Gulf Region sees Sim Leisure awarded a number of projects in both design and construction.

2017

Sim Leisure opens phase 2 of ESCAPE in Penang, with a world class waterpark. The wholly owned and operated park resort continues to grow in profile, attendance and size!

2019

March: Sim Leisure Group launches IPO on Singapore Exchange and becomes a PLC. On the back of this IPO, ESCAPE is expanding into China and other Asian regions.

November: Sim Leisure opens phase 3 of ESCAPE Penang with Gravityplay's exciting downhill rides and the Guinness World Record Longest Tube Water Slide at 1,111m - shattering the previous record by over three times!

2020

April: Sim Leisure Group signs a strategic partnership with Daxin Amusement Group under Sim Leisure Far East - marking Sim Leisure's foray into China and ASEAN region.

August: Sim Leisure Group opens its first indoor theme park - ESCAPE Challenge - to the public in Petaling Jaya, bringing the outdoors indoors.

December: Sim Leisure Group acquired KidZania Kuala Lumpur, an internationally-renowned brand of family edutainment.