Fun is Serious Business

Through combining western creativity with Asian values and business prowess, Sim Leisure Group has firmly established its position as one of the leading designers, developers and operators of theme parks internationally.

The company continuously challenges industry norms and the conventional approach to doing business where it puts innovation at the centre of everything it does.   In today’s competitive environment the group disrupts every aspect of the industry in the way that it approaches its design, development and operations.

Founder & Executive Chairman Sim Choo Kheng can attest to this, having devoted 31 years of his life to theme parks and personally investing in them. Sim hasbeen involved in every aspect of the business taking a very hands on approach from operations to construction, design to contracting. He understands the business from the bottom up and the importance of having ‘skin in the game’.

The company’s success has come through truly understanding the risks associated with the business and adopting an  entrepreneurial mindset to comprehend costs and address local cultural and socioeconomic factors.

Our experience in the leisure industry has not only grown in time but over geographies and across cultures where it has delivered results all over the world from Armenia to Bahrain, Bulgaria to Vietnam.

Sim Leisure Group defies the industry’s status quo through its Eastern grit, Western creativity and Global mindset taking it beyond the convention.

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