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Sim Leisure Group operates on a unique vertically integrated business model where it designs, builds and operates its branded attractions and partners with landowners through a business model that is operationally profitable from day one.
Unlike many traditional theme park and attraction operators who insist on developing and owning capital intensive assets with very long payback periods, Sim Leisure Group does not buy land or owns the assets –instead it leases its sites or has revenue-sharing agreements in place with the landowner, where the landowner funds the capex with a guaranteed return on capital.
This arrangement also adds value to idle land as the Group does not need prime land for its theme parks and can utilize forested and undulating terrain.
Sim Leisure Group operates on a unique vertically integrated business model where it designs, builds and operates its branded attractions and partners with mall owners/operators to fund the capex with a guaranteed return on capital.
Unlike many traditional theme park and attraction operators who insist on developing and owning capital intensive assets with very long payback periods, Sim Leisure Group works with mall owners to provide capex –allowing the Group to focus on designing parks with operational, manpower and maintenance needs while keeping costs in check. This arrangement provides the mall owners/operators with a guaranteed return on investment.
Sim Leisure Group is a well-established developer and operator of theme parks listed on the Singapore Exchange. The Group’s founder, Sim Choo Kheng, has more than 30 years of experience in the theme park industry, having designed, built and managed theme parks around the world.
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