Ticketing

The Cool Melon Ticketing Solution

Cool Melon is challenging convention when it comes to theme park ticketing. The brainchild of Sim Leisure Group, one of Asia’s leading theme park developers and operators, Cool Melon has been developed by the attractions industry, for the attractions industry.

Cool Melon was born out of the frustration experienced by Sim LeisureGroup in trying to find a purpose designed and cost-effective ticketing system to meet the needs of its diverse attraction businesses.

Unable to find a ticketing solution to meet their needs Sim Leisure Group embarked a journey over the last few years to design and develop a ticketing solution to meet not only its own needs but those of the global theme park and attractions industry.


Current Challenges


‍Customers:

When people think of theme parks and attractions they often think of fun, thrilling roller-coasters, exciting rides, sweet treats and lines, dreadfully boring and super long lines, starting from the moment you enter the front gate.....

These long lines are often self-imposed created by antiquated, complicated and expensive ticketing systems requiring manual processing and heavy operational staffing.

From a guest perspective there is nothing more frustrating than having to queue up to enter a theme park or attraction, even when you have purchased your tickets in advance online.


Operators:

For theme park operators these traditional ticketing software and systems require large up-front capital investment both in software and hardware, heavy customisation consultancy fees, never-ending up-grades and ongoing hefty license fees and costly and inefficient operational staffing and physical front gate infrastructure.

In many cases, operators are forced to maintain an inefficient ticketing system due to the heavy capital investment of software and hardware systems integration.