Integrity Pledge

Sim Leisure Group is committed to business integrity. Our growth over the last 32 years has been a result of our advocacy against corrupt business practices since our inception.

This situation compelled us to seek a level playing field elsewhere, where integrity in business is valued. As a result, we have been able to compete among the world’s best in our field on the international stage. Competing globally has enhanced our competitiveness.

Sim Leisure continues to speak out and fight the lonely battle against corruption, which remains rampant. We still face backlash for our stance against corruption, but with every challenge we confront, we make progress and grow stronger.

Sim Leisure Group maintains a zero-tolerance policy towards any form of corruption, including, but not limited to, kickbacks, gifts, entertainment, favors, hospitality, and donations.

Sim Leisure Group conducts business in a fair, honest, and ethical manner and takes measures to ensure that the individuals, companies, and entities we engage with do not participate in or condone corrupt practices.

"Corruption deprives the rightful ones from winning, and this is the root cause of all failures."
Dato’ Sim Choo Kheng, Founder and Executive Chairman, Sim Leisure Group Ltd

If you need support in your business journey while dealing with corrupt individuals and practices, you can count on us as your ally. Feel free to reach out to us at info@simleisuregroup.com.

To learn more about Sim Leisure Group and our Founder and Executive Chairman Dato’ Sim Choo Kheng’s personal journey of integrity and stance against corruption, please click on the links to the articles below.